The Sepura Group is to sponsor Erebus Motorsport's no. 9 Mercedes V8 Supercar for the Bathurst 1000, a 1,000km touring car endurance race, held annually on the Mount Panorama Circuit in Bathurst, New South Wales, Australia. This year's event is being held over the weekend of the 8 to 11 October.
Widely regarded as the pinnacle of Australian motorsport, the event is colloquially known as 'The Great Race' and attracts millions of viewers on primetime Australian TV.
Erebus's no. 9 car, driven by brothers Will and Alex Davison, achieved fourth position in last year's race and hopes are high for a position on the podium at this year's event.
"This is a great opportunity to raise awareness of the Sepura brand, not only in the Australian market but to a worldwide audience," said Terence Ledger, Sepura's regional sales director for the APAC region.
"Communications are critical in motorsport; the Erebus team continually strives to achieve the best possible results and this makes them a perfect fit for the Sepura brand."
Betty Klimenko, owner of Erebus Motorsport said: "Erebus Motorsport V8 is proud to welcome Sepura as a new sponsor for the Bathurst 1000 race.
Sepura is one of the fastest growing and most innovative radio companies in the world and we look forward to the opportunity of working with them."